Why social proof works

Cold traffic can be hard to convert. New visitors don’t just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.

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from Shopify Blog – Company

Why social proof works

Cold traffic can be hard to convert. New visitors don’t just become customers the first time they come across your business—you need to earn their trust first. Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.

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— This Article First Appeared on The Shopify Blog — Looking For More Awesome eCommerce Tidbits and News? Follow Bill Jones on Twitter @dwilliamjones — Stay Awesome!

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