Vitaclean Founders Kristina Velkova and Sara DouglasLondoners Kristina Velkova and Sara Douglas found that no shampoo could combat the effects of their city’s hard water and perpetual rain. So they tackled the problem at the source. In 2017, the two women founded beauty brand Vitaclean and launched their first product: an aromatherapy showerhead that filters hard water—and also gives back. Here’s how these friends found a millennial audience for a bathroom fixture.

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from Shopify Blog – Company Vitaclean Founders Kristina Velkova and Sara DouglasLondoners Kristina Velkova and Sara Douglas found that no shampoo could combat the effects of their city’s hard water and perpetual rain. So they tackled the problem at the source. In 2017, the two women founded beauty brand Vitaclean and launched their first product: an aromatherapy showerhead that filters hard water—and also gives back. Here’s how these friends found a millennial audience for a bathroom fixture.

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— This Article First Appeared on The Shopify Blog — Looking For More Awesome eCommerce Tidbits and News? Follow Bill Jones on Twitter @dwilliamjones — Stay Awesome!

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